For me, music videos are not just visuals over sound — they are cinema set to rhythm. Each frame is a dialogue between the artist’s voice and the world I create around it. My approach blends Eastern realism with textured storytelling, turning songs into living, breathing films. I don’t chase trends — I chase presence, making sure every cut, every shadow, and every silence feels as unforgettable as the music itself.
Mein Hoon: Shahrukh Sarfaraz
Context
Working with Shahrukh Sarfraz meant building a visual language that matched his raw, honest performance style. The video for ‘Lies’ was designed to feel like a mirror of his inner conflict, cinematic but intimate.
Every song carries a mood, and in ‘Mein Hoon,’ it was defiance layered with vulnerability. The visuals were built to translate that mood into shadow, texture, and cinematic rhythm.
Details
Time Frame: 2023 Role: Director & Cinematographer Involvement: Concept Development, Direction, Cinematography, Post
Overview
The goal of this project was to give “Mein Hoon” a cinematic identity that mirrored its lyrical intensity. The visual narrative needed to elevate Shahrukh’s artistry, presenting him as both storyteller and character while ensuring the video carried a polished, timeless quality suitable for wide digital reach.
Challenge
The first challenge was to balance performance-driven visuals with cinematic storytelling. The video had to avoid looking like a staged set-piece while still retaining dramatic flair.
The second challenge was to design visuals that matched the emotional range of the song — quiet vulnerability and bold assertion — without overwhelming the music itself.
Solution
I approached “Mein Hoon” by blending intimacy with atmosphere. Using carefully planned lighting shifts, textured close-ups, and handheld movement, the video carried a sense of emotional rawness while staying visually cohesive.
- Emphasized performance as narrative rather than just visuals
- Used shadows and warm tones to heighten emotional depth
- Balanced wide cinematic shots with intimate close-ups to mirror lyrical flow
Results
The video positioned Shahrukh Sarfraz not just as a performer, but as a cinematic presence. Viewers connected with the honesty of the visuals, finding a narrative in the pauses, silences, and expressive frames.
The project elevated the artist’s visual identity, proving that when music videos are treated as cinema, they create a lasting connection beyond the track itself.
Lies: Shahrukh Sarfaraz
Working with Shahrukh Sarfraz meant creating visuals that matched his raw, unfiltered performance style. “Lies” was not just about illustrating lyrics — it was about capturing the emotional weight of deception, conflict, and truth in cinematic form.
The video leaned into shadows, fractured light, and atmospheric detail, mirroring the tension within the song. Each frame was designed to feel like a visual confession, intimate yet cinematic.
Details
Time Frame: 2023 Role: Director & Cinematographer Involvement: Concept Development, Direction, Cinematography, Post
Overview
The goal of “Lies” was to amplify the song’s intensity by building a world that felt both personal and universal. The visuals needed to translate inner turmoil into something the audience could see and feel — a narrative of vulnerability hidden beneath confidence.
Challenge
The first challenge was to design visuals that felt cinematic without overshadowing the raw nature of the song. The audience had to stay connected to Shahrukh’s performance, not just the atmosphere.
The second challenge was portraying conflict and deception in a way that avoided clichés — finding subtle cinematic language instead of obvious tropes.
Solution
The video used layered lighting, close textures, and fragmented movement to mirror the contradictions in the track. Shadows and reflections became central tools, shaping a mood that carried the tension of truth hidden in silence.
- Focused on intimate framing to keep the artist central
- Used contrasting warm and cold tones to echo duality
- Built atmosphere through fragmented movement and textured environments
Results
“Lies” gave Shahrukh Sarfraz a visual identity rooted in honesty and intensity. The audience didn’t just hear the lyrics — they felt the conflict through the visual atmosphere.
The project strengthened Shahrukh’s cinematic presence, showing that music videos built with restraint and texture can hold more emotional weight than spectacle alone.
“Backstage” — Zain Aslam x Ehwah
Every performance has two sides: the show and what happens behind the curtain. “Backstage” explored that duality, blending raw energy with intimate glimpses of the unseen. The video captured the pulse of performance while grounding it in textured realism.
The focus was on mood — sweat, light leaks, and fleeting moments of silence — showing that the truth of artistry lives as much in preparation as in the spotlight.
Details
Time Frame: 2023 Role: Director & Cinematographer Involvement: Conceptualization, Direction, Cinematography, Post
Overview
The goal of “Backstage” was to give Zain Aslam and Ehwah a music video that felt authentic and cinematic at once. Instead of polished glamour, the imagery highlighted texture, atmosphere, and presence — presenting the artists not just as performers but as people within their craft.
Challenge
The first challenge was capturing the intensity of performance while preserving intimacy. It had to feel energetic without losing emotional grounding.
The second challenge was building a video that stood apart from conventional music visuals — one that carried cinematic depth without taking away from the music’s raw character.
Solution
I approached the project by leaning into contrasts: light versus shadow, performance versus stillness, stage versus backstage. Handheld frames, textured lighting, and layered compositions gave the video grit while maintaining coherence with the music’s rhythm.
- Used handheld movement to emphasize urgency and realism
- Balanced close-up performance shots with atmospheric backstage frames
- Applied textured shadows and warm tones to ground the visuals in authenticity
Results
The video elevated “Backstage” into a cinematic experience that blurred the line between performance and reality. Viewers felt both the energy of the show and the vulnerability behind it, creating a deeper connection with the artists.
The project showcased Zain Aslam in a new light, strengthening his visual identity and proving that music videos rooted in realism and contrast resonate more powerfully than conventional staged visuals.
“Fake Fake” — Madlock Gilani
“Fake Fake” carries an energy of rebellion — a track that needed visuals as raw and restless as its message. The video leaned into grit and atmosphere, building a world where shadows, neon tones, and attitude collided to reflect the chaos inside the lyrics.
The mood drove the imagery: textured frames, bold lighting contrasts, and dynamic movement created a video that felt urgent, cinematic, and unapologetic.
Details
Time Frame: 2022 Role: Director & Cinematographer Involvement: Concept Development, Direction, Cinematography, Post
Overview
The goal was to create a music video that mirrored Madlock’s bold, unfiltered persona. The visuals needed to feel as confrontational and sharp as the track itself, turning performance into a cinematic statement of identity.
Challenge
The first challenge was designing visuals that matched the rawness of the song without slipping into cliché or over-stylization.
The second challenge was grounding the chaos of the concept in a coherent cinematic language that still felt premium and intentional.
Solution
The video was built with high-contrast lighting, handheld dynamism, and layered set design to create an atmosphere of raw performance. Shadows became central to the mood, amplifying the sense of rebellion.
- Used bold lighting shifts to match lyrical aggression
- Employed handheld shots for urgency and realism
- Designed textured environments to reflect chaos and grit
Results
“Fake Fake” solidified Madlock Gilani’s image as an unapologetic, high-energy performer. The video carried the spirit of rebellion while giving the track a cinematic edge that stood apart from typical performance visuals.
The project demonstrated how mood-driven cinematography can amplify a song’s message, turning raw sound into a visual experience.
“Jani Jani” — Madlock Gilani ft. Alistair Alvin
Working with Madlock meant shaping visuals that matched his raw, unfiltered performance style. With “Jani Jani,” the task was to craft a visual dialogue between his bold energy and Alistair Alvin’s flow, giving the collaboration a cinematic presence.
The focus was on rhythm and interaction — shots that mirrored the chemistry of two artists while building an atmospheric space that carried both tension and playfulness.
Details
Time Frame: 2022 Role: Director & Cinematographer Involvement: Conceptualization, Direction, Cinematography, Post
Overview
The aim of “Jani Jani” was to highlight the collaborative spirit of the track through visuals that felt raw, stylish, and immersive. The video needed to present both artists as commanding presences within a cinematic frame.
Challenge
The first challenge was balancing two distinct performance styles into one cohesive narrative world.
The second challenge was creating visuals that stood apart from conventional rap/hip-hop aesthetics while still capturing the genre’s energy.
Solution
The shoot combined dynamic angles, high-contrast lighting, and layered mise-en-scène to showcase both artists equally. Movement and rhythm guided the edit, keeping the visuals tightly synced with the track’s energy.
- Balanced individual performance frames with collaborative interactions
- Used atmospheric lighting to unify the artists in one visual space
- Layered handheld shots with cinematic close-ups to amplify presence
Results
“Jani Jani” gave Madlock and Alistair Alvin a cinematic platform that elevated their collaboration. The visuals enhanced their chemistry, making the track not just a performance but an experience.
The project reinforced Madlock’s identity as a bold, visual-driven artist whose music videos carry grit, style, and cultural resonance.
“Mundey Punjab De” — Danny Zee x Alistair Alvin
Punjab carries a rhythm of its own — raw energy, pride, and celebration. “Mundey Punjab De” was about translating that identity into visuals that matched the sound: bold, stylish, and unapologetically rooted in culture.
The video balanced swagger with heritage, giving Danny Zee and Alistair Alvin a cinematic space where hip-hop bravado met Punjabi pride. Every frame was designed to echo movement, attitude, and cultural confidence.
Details
Time Frame: 2022 Role: Director of Photography & Visual Stylist Involvement: Cinematography, Lighting Design, Visual Direction
Overview
The goal was to create a video that felt both global and rooted. While the track carried modern urban beats, the visuals needed to ground it in Punjabi culture — turning the song into a cross-cultural anthem that could resonate with both local and international audiences.
Challenge
The first challenge was balancing two performance styles: Danny Zee’s melodic, cinematic presence and Alistair Alvin’s raw, rap-driven energy. Both had to coexist within one visual rhythm.
The second challenge was creating imagery that celebrated Punjabi identity without falling into cliché — avoiding stereotypes while still evoking the culture’s pride and texture.
Solution
I approached the shoot with layered contrasts: wide, bold performance shots paired with intimate close-ups, bright energy balanced with textured realism. The cinematography focused on movement and rhythm, keeping visuals tightly synced to the track’s pulse.
- Designed performance lighting to highlight both artists’ distinct styles
- Used dynamic angles and rhythm-based edits to amplify energy
- Balanced swagger-heavy visuals with cultural undertones to keep authenticity intact
Results
“Mundey Punjab De” positioned Danny Zee and Alistair Alvin as bold cultural voices, giving their collaboration a cinematic identity that matched the anthem-like tone of the track.
The video resonated with audiences for its balance of global polish and local pride, reinforcing the idea that when music videos embrace cultural authenticity through modern cinematic language, they connect across borders.