Photography was my first language before film — a way to frame silence, light, and memory. Through the lens, I’ve worked with some of the region’s leading brands and artists, capturing more than just images: stories stitched in fabric, faces, and fleeting moments. Every photograph is a fragment of truth — textured, timeless, and grounded in the culture that raised me. This page gathers my larger works and collaborations, where craft met commerce, and vision met brand.
Brand: Super Asia
Super Asia is one of Pakistan’s legacy names in home appliances — a brand rooted in trust, everyday utility, and household presence.
The visual concept was to bring ordinary objects into a cinematic frame — showing that even the most functional machines carry stories of culture, family, and memory. The goal was to create imagery that felt both aspirational and rooted in Eastern realism.
Details
We shot in lived-in spaces with textured light — dust in the air, warm tones against metal and fabric — highlighting the way appliances don’t just exist in homes but become part of family rhythms. The photographs balanced grit with polish, echoing Super Asia’s legacy.
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of this campaign was to reinforce Super Asia’s reputation as a trusted household brand by emphasizing reliability, comfort, and cultural resonance. Through carefully designed visuals, the advertisement positioned Super Asia not only as a provider of appliances, but as a part of family life that simplifies and enriches everyday moments.
Challenge
Super Asia operates in a highly competitive market, where multiple appliance brands promise efficiency and innovation. The challenge was to highlight what makes the brand distinct — its trust built over generations.
The second challenge was to move away from purely product-driven visuals and create an emotional narrative. We needed to show how Super Asia integrates into real homes, where cultural texture, daily rituals, and family moments become central to the story.
Solution
I approached this campaign by merging cinematic storytelling with brand clarity. Instead of focusing only on the products, I framed the story around family interactions, warm lighting, and lived-in spaces. Each shot was designed to connect emotion with functionality.
- Designed authentic domestic settings that felt real, not staged
- Used warm Eastern light tones to highlight comfort and reliability
- Balanced product shots with human-centered storytelling for emotional impact
Results
The campaign positioned Super Asia as more than just an appliance provider — it reinforced its image as a household companion that understands Pakistani family life. Audiences connected with the visuals, finding familiarity and trust in the story.
Over time, the brand’s presence grew stronger in digital and broadcast spaces, proving that emotional advertising, rooted in culture and truth, can create longer-lasting resonance than product features alone.
Brand: Super Asia
Brand: Stylo
Advertisement, for me, is not just about showing fashion — it’s about revealing identity. With Stylo, the focus was to capture the energy and elegance their products bring to women’s lives, presenting each shoe as part of a larger story of movement and self-expression.
Advertisement, for me, is not just about aesthetics — it’s about meaning. Through cinematic frames, I highlighted how Stylo’s designs connect confidence, culture, and modern style, ensuring audiences don’t just see footwear, but feel the personality behind every step.
Details
Time Frame: 2023 Role: Director & Visual Artist Involvement: Concept Development, Direction, Cinematography, Editing
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of this campaign was to position Stylo not only as a footwear brand, but as a symbol of individuality and empowerment. The advertisement emphasized how fashion becomes personal — how shoes are not simply worn, but lived in, shaping experiences and stories unique to each wearer.
Challenge
The main challenge was to stand out in a fashion market saturated with repetitive visuals and generic campaigns. Stylo needed a cinematic approach that would elevate its products into statements of identity.
The second challenge was balancing modern fashion imagery with cultural context, making the brand aspirational while still authentic to its core audience. This meant designing visuals that carried both style and soul.
Solution
I approached the Stylo campaign by weaving emotion into elegance. Using bold movement, textured lighting, and close-up product detail, I created a narrative where each frame reflected individuality. Instead of presenting fashion as surface-level, the visuals carried weight — turning each shoe into a cinematic symbol.
- Blended fashion-forward aesthetics with cultural grounding
- Used dynamic shots and movement to highlight confidence and energy
- Balanced close-up product frames with lifestyle storytelling
Results
The campaign presented Stylo as more than just a footwear brand — it became a voice of self-expression for its audience. The visuals invited women to see themselves in the story, creating stronger brand relatability and aspirational appeal.
Over time, Stylo’s positioning grew sharper in the digital and retail space, showing that fashion advertising built on cinematic storytelling and emotional truth resonates deeper than surface-level trends.
Brand: Super Asia
Brand: Haier
Super Asia is one of Pakistan’s legacy names in home appliances — a brand rootedAdvertisement, for me, is not just about technology — it’s about how innovation fits into human life. With Haier, the focus was to capture not only the reliability of their appliances but also the lifestyle transformation they bring to households across Pakistan. in trust, everyday utility, and household presence.
The visual concept was to bring ordinary objects into a cinematic frame — showing that even the most functional machines carry stories of culture, family, and memory. The goal was to create imagery that felt bothAdvertisement, for me, is not just about modernity — it’s about meaning. Through cinematic storytelling, I emphasized how Haier’s products empower daily routines, blending convenience with cultural reality, so audiences feel the trust and vision behind the brand. aspirational and rooted in Eastern realism.
Details
Time Frame: 2022–2023 Role: Director & Cinematographer Involvement: Campaign Concept, Direction, Location Filming, Post-Production
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of this campaign was to highlight Haier as a market leader by showing how its technology integrates seamlessly into Pakistani homes. The advertisements presented Haier not just as an appliance brand, but as a trusted companion that adapts to lifestyle needs while symbolizing progress and reliability.
Challenge
The first challenge was to differentiate Haier from competitors in a crowded appliance market. Many brands promise efficiency and durability, but Haier needed a stronger narrative to show why it stands above the rest.
The second challenge was to ground the campaign in cultural authenticity. Filming across diverse locations like Balochistan and Islamabad required visuals that reflected the people, textures, and environments where Haier truly operates, making it both relatable and aspirational.
Solution
I approached the Haier campaign by combining cultural realism with cinematic scale. Each advertisement was designed to highlight not only the function of the products but also the emotional assurance they bring to families. Strong contrasts of light, authentic settings, and textured frames gave the campaign a sense of depth and identity.
- Filmed in diverse cultural and geographic landscapes for relatability
- Balanced product close-ups with human-centered storytelling
- Used warm light and grounded visuals to emphasize trust and lifestyle integration
Results
The campaign reinforced Haier’s image as a reliable, progressive brand that understands the evolving needs of its audience. Viewers connected with the cultural authenticity of the storytelling, seeing Haier not just as a product, but as a household partner.
Over time, Haier’s digital and broadcast presence grew stronger, with the brand recognized for campaigns that balance innovation with culture. The project showed that when advertising connects technology with human truth, it builds lasting trust.
Brand: Super Asia
Brand: Route 2 Health
Advertisement, for me, is not just about healthcare — it’s about showing people a path to wellness they can trust. With Route 2 Health, the focus was to highlight how natural remedies and pharmaceutical expertise merge to create products that improve daily life.
Advertisement, for me, is not just about science — it’s about humanity. Through cinematic visuals, I emphasized how Route 2 Health is not only about medicine, but about care, authenticity, and the reassurance of better living for every household.
Details
Time Frame: 2022 Role: Director & Visual Consultant Involvement: Conceptual Development, Direction, Cinematography, Creative Strategy
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of this campaign was to position Route 2 Health as a trusted name in wellness by showing how their products fit naturally into everyday life. The advertisements sought to demystify pharmaceuticals, presenting them with warmth, accessibility, and cultural relevance so that audiences could see them as part of a healthier lifestyle.
Challenge
The first challenge was to shift perception — many consumers view pharmaceuticals as clinical and detached. The campaign needed to humanize Route 2 Health and build trust with audiences who value both science and nature.
The second challenge was to differentiate the brand from other healthcare companies. Instead of technical or corporate communication, the focus had to be on creating visuals that spoke emotionally while staying authentic to wellness and reliability.
Solution
I approached this campaign with a balance of cinematic storytelling and brand clarity. By highlighting natural textures, everyday family environments, and a tone of reassurance, the advertisements created a visual language that made health feel accessible, trustworthy, and human.
- Designed relatable environments showing products in real use cases
- Used soft natural light to emphasize care, calmness, and authenticity
- Positioned wellness as part of daily life rather than distant or clinical
Results
The campaign successfully presented Route 2 Health as a brand rooted in trust, care, and cultural connection. It allowed audiences to see the brand as more than a pharmaceutical provider — as a partner in their journey toward healthier living.
Over time, the advertisements helped strengthen Route 2 Health’s presence in the wellness market, showing that when healthcare advertising is crafted with warmth and humanity, it resonates more deeply with its audience.
Brand: Super Asia
Brand: Tone
Advertisement, for me, is not just about personal care — it’s about the rituals that define self-expression. With Tone, the focus was to capture how grooming and fragrance become more than routine — they become identity, confidence, and presence.
Advertisement, for me, is not just about showing products — it’s about showing people at their best. Through cinematic visuals, I emphasized how Tone reflects individuality, turning daily self-care into a moment of pride and character.
Details
Time Frame: 2023 Role: Director & Cinematographer Involvement: Concept, Direction, Cinematography, Editing
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of this campaign was to position Tone as a lifestyle brand that connects grooming with self-confidence. The advertisements were designed to elevate Tone beyond function, presenting it as an essential part of modern identity — where style, care, and self-expression meet.
Challenge
The first challenge was to differentiate Tone in a crowded personal care market where many brands compete for attention with similar claims of freshness and appeal. Tone needed a stronger emotional identity to stand apart.
The second challenge was to avoid clichés often seen in grooming campaigns. Instead of presenting the brand with staged glamour, the aim was to create a cinematic language that felt grounded, authentic, and aspirational at once.
Solution
I approached the Tone campaign by blending intimacy with cinematic presence. Using close-up textures, warm lighting, and bold but natural movement, I highlighted not only the product but the confidence it inspires in its users.
- Designed visuals that emphasize identity and self-express
- Used textured lighting and rich contrast to create emotional resonance
- Balanced lifestyle storytelling with detailed product focus
Results
The campaign positioned Tone as more than a grooming product — it became a brand that represents individuality, confidence, and style. Audiences connected with the cinematic visuals that reflected their own daily rituals and self-expression.
Over time, Tone’s identity became sharper in the digital and retail space, reinforcing the idea that when personal care is told as a story of pride and presence, it resonates far deeper than surface-level advertising.
Brand: Super Asia
Brand: Colors
With Colors, the focus was to frame clothing as living culture, where every thread carries the weight of memory and identity.
for me, is not just about images — it’s about emotion. Through textured compositions and natural light, I emphasized how Colors bridges tradition and modernity, letting audiences feel the story behind each piece.
Details
Time Frame: 2023-present Role: Photographer & Visual Stylist Involvement: Concept, Shoot Direction, Editing
Role:
Involvement:
Web Interface, Prototyping
Overview
The goal of this shoot was to create photographs that positioned Colors not just as a fashion label, but as a storyteller of heritage and individuality. The imagery needed to connect the collection to real life while maintaining aspirational style.
Challenge
The first challenge was to stand out in Pakistan’s crowded fashion photography scene, where visuals often look polished but lack narrative. Colors required imagery that felt cinematic and true.
The second challenge was balancing studio precision with cultural warmth — ensuring each photograph felt styled yet alive.
Solution
I approached this campaign by creating images that blended style with story. Using warm natural light, muted textures, and carefully chosen environments, I highlighted the fabrics in a way that carried intimacy and realism.
- Shot in authentic spaces that connected to the cultural theme
- Used natural and directional lighting for depth and warmth
- Balanced close-up fabric textures with lifestyle portraits
Results
The photography presented Colors not just as clothing, but as a cultural experience. Audiences connected with the imagery, finding familiarity in the realism and aspiration in the style.
Over time, these images helped Colors refine its identity in the fashion market, proving that when photography is rooted in narrative and cultural truth, it resonates far deeper than glossy visuals alone.
Brand: Super Asia
Brand: Forever Shoes
for me, it’s not just about capturing footwear — it’s about capturing the rhythm of everyday life. With Forever Shoes, the aim was to present shoes as more than accessories, showing them as companions of style, confidence, and movement.
Through cinematic framing, natural textures, and carefully built compositions, I emphasized how Forever Shoes mirrors individuality, giving each frame both elegance and authenticity.
Details
Time Frame: 2023 Role: Photographer & Visual Director Involvement: Concept Styling, Photography, Post-Production
Overview
The goal of this shoot was to establish Forever Shoes as a brand that resonates with aspirational buyers while remaining accessible to everyday audiences. The photography needed to highlight design detail and craftsmanship while grounding the visuals in relatable lifestyle contexts.
Challenge
The first challenge was to avoid the repetitive product-only look of the footwear market. Forever Shoes needed images that looked cinematic, not catalogued.
The second challenge was to move away from purely product-driven visuals and create an emotional narrative. We needed to show how Super Asia integrates into reaThe second challenge was balancing product clarity with emotional depth. The photographs had to be sharp enough for e-commerce but rich enough for campaign use.l homes, where cultural texture, daily rituals, and family moments become central to the story.
Solution
I designed the shoot around the theme of style in motion. By combining lifestyle portraits, dynamic angles, and warm textured lighting, the photographs highlighted both the shoes’ craftsmanship and their role in daily expression.
- Focused on natural environments to add realism and relatability
- Mixed close-up product shots with wider lifestyle portraits
- Used muted color tones and cinematic shadows for premium depth
Results
The photography positioned Forever Shoes as a brand that balances fashion and functionality, appealing to audiences seeking both confidence and comfort. The imagery created a distinct mood, associating the brand with everyday style that feels personal.
Over time, the portfolio elevated Forever Shoes’ presence, showing that when footwear photography is crafted with narrative and cinematic vision, it connects far beyond simple product display.
Brand: Jannat Tahir
For me, it’s not just about capturing fabric — it’s about capturing the essence of the women who wear it. With Jannat Tahir, the focus was to highlight Eastern clothing not just as fashion, but as cultural memory, dignity, and grace.
It’s not just about images — it’s about emotion. Through warm light, textured fabrics, and poised compositions, I emphasized how Jannat Tahir’s designs embody elegance rooted in tradition while speaking to modern individuality.
Details
Time Frame: 2023 Role: Photographer & Visual Stylist Involvement: Concept Direction, Photography, Retouching
Overview
The goal of this shoot was to present Jannat Tahir as a brand that blends heritage with contemporary identity. The photography needed to showcase the detail of embroidery and fabric while creating a mood that felt cinematic, refined, and emotionally resonant for women of today.
Challenge
The first challenge was to avoid the overly stylized, glossy fashion imagery common in Eastern clothing campaigns. The brand required visuals that were aspirational yet grounded in authenticity.
The second challenge was to maintain the balance between showcasing the intricate craft of the clothing and capturing the personality and individuality of the models wearing them.
Solution
I approached the shoot with an emphasis on stillness and texture. By using natural lighting, culturally rich backdrops, and carefully composed frames, I created imagery that reflected the brand’s Eastern heritage while keeping it modern and accessible.
- Highlighted fabric textures and embroidery through close-up detail shots
- Used natural warm tones and directional light for authenticity
- Balanced lifestyle portraits with fashion frames to blend story and style
Results
The photography positioned Jannat Tahir as more than a clothing brand — it became a voice of elegance, heritage, and identity for women. The images created emotional connection while elevating the brand’s visual presence across digital and print.
Over time, the portfolio strengthened Jannat Tahir’s identity in the fashion market, proving that when Eastern clothing is photographed with narrative and cultural honesty, it resonates far beyond seasonal campaigns.